AG London Officially Launches, Bringing Independent Brokers True Independent Access To The London Market

London, UK — Assurex Global, the world’s largest network of independent insurance agencies, has officially launched AG London. A London broker purpose-built for the independent community, AG London is placing business across 10 specialties initially.

“AG London was built for all independents, and it’s here to stay,” said Dean Hildebrandt, President & CEO of Assurex Global.”

Over the last few years, consolidation has reshaped the London market, leaving much of it dominated by publicly traded and private equity–backed brokers. Independent firms increasingly found themselves without a true seat at the table. AG London answers that call. Governed by independents, backed by more than $46 billion in premium through Assurex Global, and designed to remain independent forever, AG London ensures a permanent platform for the global independent community.

What makes AG London unique:

· Evergreen independence: AG London is backed by independent firms, with a charter ensuring permanent independence.

· No retail competition: AG London is a true London wholesale partner and will never establish retail competition.

· Seasoned expertise: Though a new entity, the team collectively has significant London market experience and deep expertise across multiple specialty classes.

· Direct model: Independent firms gain higher margins, improved operational efficiency and a direct voice in the London market through localized contacts.

· Product innovation: To meet the evolving needs of insureds, AG London is building bespoke products & programs.

· Data-first approach: Best-in-class technology and analytics are being leveraged from day one, designed to power smarter decision-making and speed.

AG London’s launch is more than another entry into the market. It’s truly one-of-one; operating in a space all its own.

As Dean Hildebrandt explains, “For decades, independents have fueled the strength of our industry without always having equal representation in London itself. AG London changes that. With a direct model, we deliver better margins, greater efficiency, and a stronger voice in the London market. This is the permanent platform independents deserve.”

If you are an independent insurance broker looking to strengthen your London access, learn more about our product portfolio here.